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AncHER
Year
2022-2024
Services
Brand Strategy and Identity Development, Primary Logo + Submarks, Color Theory, Font Discovery, Creative Direction, Shoot Production + Facilitation, Web Design, Graphic Design
Strategic Executive Career & Money Coaching for Aspiring Executive Moms.
Audience: Moms in middle management navigating career transitions, financial planning, and mindset growth
The Vision:
Khiara came to us with a deep sense of purpose—she wasn’t just building a business, she was creating a movement for moms who are balancing corporate demands with personal growth. She wanted a brand that reflected her authenticity, her calm but confident presence, and her ability to guide other women toward clarity in both money and mindset.
What We Did:
We partnered with Khiara on a full brand build—from initial brand strategy and voice development to visual identity and a custom-designed website. The brand needed to feel grounded, aspirational, and deeply personal—because her clients aren’t just looking for financial advice. They’re seeking guidance from someone who understands the weight of their day-to-day lives and the dreams they’ve been putting off.
The Outcome:
ANCHER now stands as a strong, intentional brand with messaging that speaks directly to its audience and visuals that match its depth. The website is clean, personal, and easy to navigate—designed to convert, but never at the expense of connection. The final product reflects Khiara's core values and gives her the clarity and confidence to lead from the front.
