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Niles + Chaz
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SERVICES
Brand Identity Development, Packaging Design, Social Media Template Design, Creative/Content Direction
Niles + Chaz™ Pizzazz!™ is a vibrant, family-founded haircare brand that celebrates the beauty and diversity of mixed-texture hair. Developed with over 90% naturally-derived, vegan, cruelty-free, and nut-free ingredients, their products are designed to empower children and families to embrace their natural hair with confidence and sass.
Tasked with crafting their brand identity, we built a bold, inclusive, and playful aesthetic that mirrors their mission of sustainability, diversity, and joy. From the custom hand-drawn logo with sunshine rays symbolizing positivity to a color palette that exudes energy and warmth, every design choice reflects the brand's commitment to representation and clean beauty. The result is a cohesive, visually captivating identity that resonates deeply with their audience and amplifies their mission to inspire self-love and confidence in children everywhere.